Frequently Asked Questions


How Long have you been planning weddings?

Sarah began planning corporate events in 2007, weddings in 2009 and became a Wedding Planning Institute of Canada, Certified Planner in 2015.

What services do you offer? do you do day-of coordintation?

Wedding Day Management (commonly referred to as Day-Of Coordination), Full Planning, Partial Planning, Consultation, Event Styling and more!

So what exactly does a wedding planner do?

We oversee the logistical elements of hosting a wedding, and break up the planning into phases, so it’s manageable and less overwhelming for the couple. We get to know each client, do a ton of research, suggest vendors, meet with those vendors (either with or without the client), read contracts carefully, handle negotiations and make sure that everything goes smoothly on the day of the wedding.

Full Planning vs. Partial Planning, what's the difference?

Complete planning is the whole she-bang, from start to finish. A client will usually approach us 12–18 months (or more!) before the wedding, typically a couple of weeks after getting engaged. Then we do everything from developing their budget and vision, booking the date and venue to overseeing all of the logistics on the wedding day.

Partial planning is for the couple whose wedding planning has already begun. Maybe they’ve found their venue, photographer and one or two other vendors—but they need help finding a few more vendors, putting all of the pieces together, keeping everything organized and managing the event on the actual day.

How much do your packages cost and why do your prices say "starting at"?

A professional wedding planner is a true investment in your day - one that will save you time, energy and ultimately, money. Our goal is to give you an impeccable experience at the best value for your hard earned dollars.

As to why our packages begin at $XXX.00 — it is mainly because we don't want to give you the wrong information! Your wedding is as individual as your love story - and the service you get from us, and the pricing attached, will be as well. Please inquire about your date and schedule a Meet & Greet with us so that we can learn more about your event and create a customized planning proposal for you.

Our prices are competitive with other experienced wedding planners and designers in the GTA and our base prices are listed on our Services page. We realize that each couple’s needs, ideas, and personalities are different. We construct a flat fee per event – specially tailored to each client, based upon the services that are required of us. Under the flat fee that is established, we will complete all of the work that we have agreed to do regardless of how long it takes us to complete it. (We don’t believe in nickel and diming you for overtime).

Contact us today to set up your free consultation where we will create a proposal unique to you.

why do you charage a flat fee rather then a percentage of the overall budget?

A planner who charges a percentage of your total wedding budget has no incentive to save you money where vendors are concerned or to find you the best deals. Since we charge a flat or hourly fee (depending on service negotiated) we work with your best interests in mind to find you top quality vendors for a fair price. Also, any industry discounts we are able to negotiate are passed on to you, and never pocketed ourselves. We are very transparent with you regarding budgeting and spending on all fronts.

Do you plan lgbtq weddings?

YES! Love is love. We firmly believe in marriage equality and nothing would make us happier than to help you make your day fabulous!

Will you work with vendors that we've already found, or vendors that we really want to work with?

Absolutely! We know some of the best wedding pros in Ontario, so we do provide recommendations if you need them. Since we have experience with these professionals, we can guarantee the quality of their work. However, if you’ve found the photographer or florist of your dreams, we’ll gladly work with them. Your wedding is a team effort after all, and we play very well with others.

how do you determine which vendors to recommend to each of your clients?

We tailor all vendor referrals to fit the specific client - based on their style, personality, and budget. After meeting with you and getting to know more about you and your wedding, we send you vendor referrals that are selected especially for YOU!

what if we don't want a cake/toasts/dancing etc?

No worries! This is your wedding, do it your way! We are here to help you make it happen, AND help you explain to your family the 'why' behind whatever element is missing. Although, they’ll probably never miss it!

How many weddings do you plan per year? Per month? Per weekend?

By choice, we plan 15 to 20 weddings per year - a combination of Full Service, Wedding Day Management, and Custom Coordination clients. We typically do no more than 3 weddings per month each, with no more than one wedding per weekend each. We are firm believers in not over-committing ourselves, so we control our workloads in order to give our clients the time and attention they deserve!

Wait, are you a design or planning company? aren't those different?

Most commonly, wedding and event planners only plan events and don’t design. Also, in most cases event designers only design, and don’t do event planning.

We feel we do our best work when we plan your event with you – because it becomes a seamless and streamlined process that way. If you are working with a designer already, but need someone to coordinate all your details and plan your event – we can do that too.

If I hire a wedding planner, won't they want to take over everything and run the whole show?

We promise that when you work with us, we will deliver your wedding your way. We are professionals and we work with our clients to handle only as much or as little of the event planning as you want. You will always make all of the ultimate decisions – we just help with the creative ideas and make sure that everything is executed according to your wishes. Your wedding should be a reflection of your personal style.

My Mom/Sister/bff is going to help me plan the wedding. I don't need a professional, do I?

Let us answer this question with another question: Why would you want to make your invited wedding guests work on your wedding day when they should be celebrating with you? Your friends and family may agree to help you on your day, but believe us, they probably don’t feel comfortable making decisions that are going to affect one of the most important days of your life. Or they may not see eye-to-eye with you on certain things and then make a decision based on their own belief of what should be done. Let us work with you to handle all of the details instead - from overseeing setup to directing vendors, guests, and the wedding party - let your friends and family enjoy the party.

what if we've already done all of the planning? can you still help me?

Yes! That's just what our Wedding Day Management package is designed for. We can confirm and take over management of your selected vendors, we can assist you in running your wedding rehearsal and we can be there for your ceremony and reception to make sure everything goes as planned.

will you do all of the setup and clean up of my event? that's part of what wedding planners and coordinators do, right?

Great question. The short answer is that we are planners and not janitors, caterers, or a moving company. We do not sweep, mop, or bus tables to clean up after your event. If hired only for planning and coordination, we do not bring truckloads of furniture or decor items to your event and install them for you. However, we can definitely hire people to take care of that for you if your caterer or venue does not.

We do help with most of your decor set up and oversee all vendor installations. We also make sure that everything for your ceremony and reception is set up as planned and on time. Sometimes additional staffing is required to meet your needs for set up and tear down when decor is complicated or when guests lists are large – and we are super happy to help you tackle those logistics and hire the right people to make sure your event is AWESOME and there are no stinky dishes piled in the corner after dessert.

We're already working a venue coordinator at the venue and they are very helpful. why do i need your help?

Typically, Venue Coordinators or Catering Managers at hotels and other venues have the job of overseeing the wedding details that are directly related to the venue (and sometimes the food and beverage as well). It is not in their job description to confirm your vendors, run your rehearsal, oversee the vendors on your wedding day, cue you down the aisle at your ceremony, and make sure all of the day’s events are running according to schedule. As professional Wedding Coordinators, we work for you, our services supplement the services offered by your Catering Manager, Banquet Manager & Staff, and other vendors.

do you accept commisions or kickbacks from other vendors?

Nope. We do not accept any commissions or kickbacks from vendors and will only refer qualified, reputable vendors who will best suit your needs, style, and budget.